It happens all the time – business owner falls in love with a CRM based on a website or sales rep’s description, tries to implement it into their workplace and before long, gets incredibly frustrated by the very same CRM in no time.
Why does this keep happening?
It could be the CRM itself. But it could also be influenced by how you’re using it – or not using it – to its full potential.
Fast forward to a point in time where someone schedules a meeting with you and, instead of manually entering their information, your CRM pulls all important data in for you and provides you with a look at all the social media networks they’re active on. That same person is then added to a list of contacts who have met with you, which paves the way for your email marketing to be more effective and open rates to be higher. Welcome to true integration at its finest.
Why does this keep happening?
It could be the CRM itself. But it could also be influenced by how you’re using it – or not using it – to its full potential.
Fast forward to a point in time where someone schedules a meeting with you and, instead of manually entering their information, your CRM pulls all important data in for you and provides you with a look at all the social media networks they’re active on. That same person is then added to a list of contacts who have met with you, which paves the way for your email marketing to be more effective and open rates to be higher. Welcome to true integration at its finest.